Data-Driven Personalization: How Successful Are Today's Marketers?

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In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences. But how successful are today's marketers in leveraging data-driven personalization?

To find out, Acquia conducted a survey of marketers and reports on the findings in this e-book. Marketers shared their opinions on data-driven personalization, including:

• Top objectives
• How successful their strategies are
• Most challenging aspects
• Budget and resources
• Most important types of marketing data

Download "Data-Driven Personalization: How Successful Are Today's Marketers?" to review the findings and key takeaways for marketers to optimize their own strategies for driving personalized relationships with customers.