Webinar

Building a Team Around Your First Party Data: A Path to Marketing Efficiency and Customer Engagement

What's Covered?

  • Why first party data is important
  • What kind of data is needed to improve your customer engagement
  • Identifying key stakeholders to build a first-party data center of excellence
  • The ‘next best action’ with predictive analytics
Additional Info

Building a team around first-party data requires a combination of technical expertise, business acumen, and a deep understanding of your organization's objectives. But the reality is that many businesses struggle to unlock customer insight in the first party data they collect.

By re-thinking how we build and maintain our digital experiences we can leverage the repeatability of AI automation for handling certain repetitive or time-consuming tasks; team members can expedite data analysis, gain deeper insights, and make data-driven decisions more effectively, ultimately unlocking the full potential of your first-party data.

Featured Speakers