DAM for Higher Education: Breaking Down Marketing and Communications Silos
What's Covered?
- Establishing a DAM strategy that aligns to University priorities
- Collaborative development of a shared metadata standard to improve asset discovery
- Leadership and change management skills for advancing DAM practices
The University of Southern California promotes a cohesive brand and visual identity through shared access to a comprehensive and well-documented collection of assets. By centralizing these assets, they save staff time, foster collaboration, and create opportunities to uncover hidden value.
The DAM program has helped link marketing and communications activities across campus, create alignment on university priorities, and resulted in innovative approaches to common challenges facing digital asset management in higher education.
Join Nina Damavandi, Digital Asset Manager at the University of Southern California, and Jake Athey, VP of Product Marketing at Acquia, as they discuss leading implementation and building a new DAM program at enterprise scale.
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