Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data
What's Covered?
- The changing landscape of online privacy and the implications of cookie deprecation
- The impact of the post-cookie world on driving new customers and boosting loyalty
- Why first-party data converts new customers at a much higher rate
The post-cookie world presents new challenges for marketers looking to drive acquisition and boost engagement. The decline of cookie-based tracking and increased privacy concerns have made it more difficult to accurately reach and engage with potential customers.
But truth be told, third-party cookies were never that great. Customers today want brands to speak to them as real human beings, offering personalized and relevant interactions as they move across different touch points.
More precision equals more revenue and third-party data could never truly support nuanced customer experiences. If you’re wondering how the digital experiences will evolve in the post-cookie world and how it will affect your marketing campaigns, you’re in the right place!
Join experts from Phase2, Whereoware, VMLY&R and Acquia as they discuss the impact of cookie deprecation on marketing strategies and how marketing teams can grow funnel more effectively in the new reality.
Featured Speakers
