Know Your Customer, Drive Lifetime Value: Acquia CDP in Action
What's Covered?
- Analyzing the true value of each customer
- Cleansing and standardizing data across all sources
- Segmenting customers intelligently
- Automating engagement based on Machine Learning
Increasing sales margins? Improving return on ad spend? Reducing churn rates?
No matter which KPIs are a focus for your organization, you can’t significantly move the needle without customer data. The problem is, customer journeys have become so complex that it can be tough for marketers to understand what makes their audience tick and to connect the dots — across multiple interactions, channels and transactions.
While marketers used to depend on tools like CRMs, DMPs and data lakes, many of these solutions lock data up in silos and fall short of delivering a true holistic view of the customer.
Customer Data Platforms (CDPs) are the secret weapon for today's forward-thinking organizations growing tired of searching for a needle of insight in the ever-expanding haystack of customer data.
Take a 30-min live tour of the Acquia CDP and get all your product questions answered -- without the pressure of a 1:1 sales call! You'll learn how to improve marketing impact, understand retention and loyalty patterns, and optimize customer engagement.
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