|
Feature List
|
|
|---|---|
| Data Activation | |
|
Campaigns Activation |
Create and activate your own user segments |
| 360 Profile | |
|
360 Profile Applications |
Access user profiles details like events, transactions, attributes in the 360 user interface. |
| Data Models | |
|
Standard Entities |
Our standard data model consists of entities like customers, transactions, events, products. |
|
Custom Entities |
Add your own set of entities in the data model. |
|
Standard Fields |
Our standard entities consist of many attributes set like email address, phone number, age, gender, address, etc. |
|
Custom Fields |
Add your own set of attributes in the data model. |
|
Additional Custom Fields |
Option to add extra custom fields for specialized data. |
|
Additional Custom Calculation |
Ability to create customized data calculations beyond the standard offerings. |
| Data Pipelines | |
|
Batch Pipelines |
Process for ingesting the data batches on a scheduler optimized for large-scale data imports. |
|
Near Real Time Pipeline |
Process for ingesting the data events in minutes and make it available to our modules campaigns, 360 profiles, and analytics. |
| Identity Resolution | |
|
Standard IRE Rules |
Leverage a predetermined set of rules to deduplicate user records |
|
Custom IRE Rules |
Add a new set of rules to deduplicate user records |
|
Additional Custom IRE Rules |
Ability to define more custom rules for accurate identity resolution |
| Metrics | |
|
Dashboards Launchpad |
Access a set of standard/pre-built dashboards/reports |
|
Dashboards builder |
Create and publish your own dashboards/reports through a simple drag and drop user interface |
| Data Reports | |
|
Template Reports |
Create your own custom parameterized dashboards/reports |
|
Multi-Touch Attribution Reports |
Analyze the different touch points across the customer's journey |
| Cohort Analysis | |
|
Cohort Analysis |
Create user cohorts and leverage them for behavior analysis and activation |
| Machine Learning Models | |
|
Standard ML Models |
Leverage a set of Machine Learning models to describe, predict and prescribe user behaviors |
|
Additional Standard ML Models |
Option to include more pre-built machine learning models for predictive analytics. |
|
Custom ML Models |
Configure your own Machine Learning models |
| APIs Integration | |
|
360 API |
Access to read reconciled user profile information like engaged events and transaction activities via our service endpoint. |
|
Tracker API |
Connect your various source system through the API |
|
Webtag |
First party tracking pixel capturing standard web activities in real-time from websites |
| SFTP Integration | |
|
Standard SFTP Data Feeds Standard (per entity) |
Ingest flat files such as CSV files into the system as per the CDP specifications (format/content) |
|
Additional Standard SFTP Data Feeds |
Option to set up additional standard Secure File Transfer Protocol (SFTP) data feeds for data integration |
|
Custom SFTP Data Feeds (ex : 3rd Party Data Append) |
Ingest flat files not meeting the CDP specifications |
| Integration Management | |
|
Connector Instances |
Instances of connectors for data exchange between systems |
|
Connector Statuses |
Monitoring and reporting on the status and performance of integrated connectors |
| Data Export | |
|
Snowflake Data Sharing for same cloud or same Region |
Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties |
|
Snowflake Data Sharing for different cloud or different region |
Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties |
|
Cloud Data Export for same cloud or same Region |
Export the CDP data to same cloud / region as base deployment |
|
Cloud Data Export for different cloud or different region |
Export CDP data to alternative region / cloud hosting service |
|
IQ Data Export for same cloud or same Region |
Ability to export IQ data within the same cloud or region |
|
IQ Data Export for different cloud or different region |
Ability to export IQ data to a different cloud or region |
| Data Erasure | |
|
Data Erasure |
Capability to comply with data privacy regulations by securely and permanently deleting customer data upon request, ensuring GDPR and CCPA compliance. |
| Data Compliance | |
|
GDPR/CCPA |
Ensures GDPR and CCPA regulations by safeguarding customer data, managing consent, and enabling data privacy rights |
|
HIPAA Attestation |
Ensure that your CDP is HIPAA compliant |
| Data Retention | |
|
Email Events |
Store the data in the CDP for a fixed period of time before deletion |
|
Web Events |
Duration for retaining web event data. |
|
Cust/Trans |
Data retention period for customer and transaction data. |
|
Additional |
Option to extend data retention beyond standard periods. |
| Data Environments | |
|
Regions |
Have your CDP data stored and processed in data center regions like the US, EU |
|
Additional Regions |
Capability to add more geographical regions for data management. |
|
Tenants/Brands |
Leverage several instances of the CDP |
|
Additional Tenants |
Ability to add more tenant accounts beyond the standard offering. |
|
Training Environment |
Train your users on a separate CDP instance with dummy training data |
|
UAT Environment |
Access a partial clone of your CDP production instance with a subset of your data |
|
Data Clean Room Connection |
Secure data sharing environment for privacy-conscious collaborations. |
| Access Management (Admin) | |
|
SSO |
Bring your identity provider to manage CDP logins |
|
User Management |
Tools for managing user access and permissions within the platform. |
| Support | |
|
Service Uptime |
Availability and uptime of the Acquia CDP service. |
|
Support 24/7/365 |
Continuous customer support throughout the year. |
| Data Activation |
|
Campaigns Activation |
Create and activate your own user segments |
| 360 Profile |
|
360 Profile Applications |
Access user profiles details like events, transactions, attributes in the 360 user interface. |
| Data Models |
|
Standard Entities |
Our standard data model consists of entities like customers, transactions, events, products. |
|
Custom Entities |
Add your own set of entities in the data model. |
|
Standard Fields |
Our standard entities consist of many attributes set like email address, phone number, age, gender, address, etc. |
|
Custom Fields |
Add your own set of attributes in the data model. |
|
Additional Custom Fields |
Option to add extra custom fields for specialized data. |
|
Additional Custom Calculation |
Ability to create customized data calculations beyond the standard offerings. |
| Data Pipelines |
|
Batch Pipelines |
Process for ingesting the data batches on a scheduler optimized for large-scale data imports. |
|
Near Real Time Pipeline |
Process for ingesting the data events in minutes and make it available to our modules campaigns, 360 profiles, and analytics. |
| Identity Resolution |
|
Standard IRE Rules |
Leverage a predetermined set of rules to deduplicate user records |
|
Custom IRE Rules |
Add a new set of rules to deduplicate user records |
|
Additional Custom IRE Rules |
Ability to define more custom rules for accurate identity resolution |
| Metrics |
|
Dashboards Launchpad |
Access a set of standard/pre-built dashboards/reports |
|
Dashboards builder |
Create and publish your own dashboards/reports through a simple drag and drop user interface |
| Data Reports |
|
Template Reports |
Create your own custom parameterized dashboards/reports |
|
Multi-Touch Attribution Reports |
Analyze the different touch points across the customer's journey |
| Cohort Analysis |
|
Cohort Analysis |
Create user cohorts and leverage them for behavior analysis and activation |
| Machine Learning Models |
|
Standard ML Models |
Leverage a set of Machine Learning models to describe, predict and prescribe user behaviors |
|
Additional Standard ML Models |
Option to include more pre-built machine learning models for predictive analytics. |
|
Custom ML Models |
Configure your own Machine Learning models |
| APIs Integration |
|
360 API |
Access to read reconciled user profile information like engaged events and transaction activities via our service endpoint. |
|
Tracker API |
Connect your various source system through the API |
|
Webtag |
First party tracking pixel capturing standard web activities in real-time from websites |
| SFTP Integration |
|
Standard SFTP Data Feeds Standard (per entity) |
Ingest flat files such as CSV files into the system as per the CDP specifications (format/content) |
|
Additional Standard SFTP Data Feeds |
Option to set up additional standard Secure File Transfer Protocol (SFTP) data feeds for data integration |
|
Custom SFTP Data Feeds (ex : 3rd Party Data Append) |
Ingest flat files not meeting the CDP specifications |
| Integration Management |
|
Connector Instances |
Instances of connectors for data exchange between systems |
|
Connector Statuses |
Monitoring and reporting on the status and performance of integrated connectors |
| Data Export |
|
Snowflake Data Sharing for same cloud or same Region |
Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties |
|
Snowflake Data Sharing for different cloud or different region |
Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties |
|
Cloud Data Export for same cloud or same Region |
Export the CDP data to same cloud / region as base deployment |
|
Cloud Data Export for different cloud or different region |
Export CDP data to alternative region / cloud hosting service |
|
IQ Data Export for same cloud or same Region |
Ability to export IQ data within the same cloud or region |
|
IQ Data Export for different cloud or different region |
Ability to export IQ data to a different cloud or region |
| Data Erasure |
|
Data Erasure |
Capability to comply with data privacy regulations by securely and permanently deleting customer data upon request, ensuring GDPR and CCPA compliance. |
| Data Compliance |
|
GDPR/CCPA |
Ensures GDPR and CCPA regulations by safeguarding customer data, managing consent, and enabling data privacy rights |
|
HIPAA Attestation |
Ensure that your CDP is HIPAA compliant |
| Data Retention |
|
Email Events |
Store the data in the CDP for a fixed period of time before deletion |
|
Web Events |
Duration for retaining web event data. |
|
Cust/Trans |
Data retention period for customer and transaction data. |
|
Additional |
Option to extend data retention beyond standard periods. |
| Data Environments |
|
Regions |
Have your CDP data stored and processed in data center regions like the US, EU |
|
Additional Regions |
Capability to add more geographical regions for data management. |
|
Tenants/Brands |
Leverage several instances of the CDP |
|
Additional Tenants |
Ability to add more tenant accounts beyond the standard offering. |
|
Training Environment |
Train your users on a separate CDP instance with dummy training data |
|
UAT Environment |
Access a partial clone of your CDP production instance with a subset of your data |
|
Data Clean Room Connection |
Secure data sharing environment for privacy-conscious collaborations. |
| Access Management (Admin) |
|
SSO |
Bring your identity provider to manage CDP logins |
|
User Management |
Tools for managing user access and permissions within the platform. |
| Support |
|
Service Uptime |
Availability and uptime of the Acquia CDP service. |
|
Support 24/7/365 |
Continuous customer support throughout the year. |