reduced implementation cost
reduced maintenance cost
improved time to market
The Client
Equans is a world leader in the energy and services sector, operating in 20 countries, with 90,000 employees working on five continents and annual sales of nearly €18 billion. The company designs, installs, and delivers tailor-made solutions to improve its customers' equipment, systems, and technical processes and optimize their use in the context of their energy, industrial, and digital transitions. Equans' highly qualified experts are able to support territories, cities, industries, and buildings in the fields of HVAC, Cooling and Fire Protection, Facility Management, Digital and ICT, Electrical, Mechanical, and Robotics.
The Situation
In its rapid global expansion, Equans — a newcomer — faced the complex task of presenting a cohesive brand image and consistent digital experience worldwide. However, it needed to preserve creative content freedom and celebrate local specificities simultaneously.
The Challenge
In a landscape of diverse markets with distinct needs, Equans needed to harmonize brand unity and market diversity swiftly. With rapid brand expansion and numerous subsidiaries, time was of the essence. The company needed new websites to align with its brand growth, cater to market requirements, and ensure effortless maintenance.
The Solution
The WIDE/Acquia partnership proved pivotal for Equans, yielding a dynamic Site Factory deployment. WIDE's comprehensive expertise resulted in a structured CMS featuring customizable templates that blended design consistency with localized content. With UX specialists leading, the teams developed a versatile technical architecture that accommodates evolving market needs. Designers crafted visually compelling websites tailored to individual markets, while developers deployed high-performance CMS solutions.
The project’s time constraints drove streamlined efforts, and WIDE collaborated with Equans' global and local teams to ensure alignment and rich user experiences. This partnership spurred Equans' transformation into a unified yet diverse global brand.
The Results
The project completely satisfied Equans and delivered significant results, including:
- Simple sites can be launched in two days
- Medium sites can be launched in three to five days
- Complete sites can be launched within eight to 10 days
- Reduced implementation cost by 60%
- Reduced maintenance cost by 60%
- Reduced time spent updating content by 50%
- Improved time to market by 3x
- Allowed for continuous integration with no downtime
- High performance and security
