KBR

The Client

KBR delivers science, technology, and engineering solutions to governments and companies around the world. KBR employs approximately 33,000 people performing diverse, complex, and mission-critical roles in 33 countries. KBR is proud to work with its customers across the globe to provide technology, value-added services, and long-term operations and maintenance services to ensure consistent delivery with predictable results. 

The Situation

KBR wanted to rejuvenate its website. While its previous versions successfully rebranded it as a technology-centric entity and comprehensively delineated all service lines and projects, the company wanted to introduce digital flipbooks as a revolutionary sales tool. These flipbooks, curated and maintained by individual services, were designed to elevate the user's web experience, distinctly setting KBR apart in the industry. 

Additionally, KBR wanted to introduce a more user-friendly interface that allowed users to use not-yet-created pinboard functionality to craft portfolios centered on their prime interests within the KBR site. The company believed that this strategic move would not only streamline user engagement but also enhance user retention with personalized content interaction.

The Challenge

In a bid to foster a superior user experience and distinguish itself within the industry, KBR envisioned incorporating a unique pinboard functionality on its website. This feature would empower users to "pin" and aggregate content of interest onto a personalized pinboard, readily accessible upon subsequent visits to the site. 

The Solution

Long-time KBR partner Adcetera expertly integrated the pinboard functionality, drawing insights from a comprehensive analysis of platforms renowned for offering personalized experiences. The team’s primary objective was crafting a distinctive user experience complemented by an intuitive user interface. This strategy was not merely aimed at retaining site visitors but also fostering an innovative mindset, encouraging them to envisage the transformative potential a website and a tech-savvy partner could bring to their business landscape.

Adcetera masterfully engineered this feature, creating a custom integration with Foleon. This cultivated an immersive, addictive user experience where KBR's website content was both engaging and easy for site visitors to save. 

The Results

The newly streamlined platform led to: 

• 40% reduction in the media library items
• 85% reduction in total content pages
• 25% reduction on insight pages
• 100% reduction on project pages
• 35% reduction in total pages