Create Rich Experiences Faster With a DAM as Part of Your DXP
What's Covered?
- Hurdles organizations face with creating meaningful digital experiences
- What a digital asset management (DAM) platform is
- The benefits of having a DAM as part of your digital experience platform (DXP)
With 79% of consumers saying they expect brands to have a consistent message and appearance across all digital platforms they interact with them on, it's an imperative for brands to produce consistent, compelling marketing content across all channels. But meeting this expectation for meaningful digital experiences remains a challenge.
Common hurdles brands face while trying to produce content quickly include:
- Managing version control
- Manual processes for resizing or converting files for reuse
- Complex workflows and siloed systems
- Unclear usage rights for images and assets
In this e-book, learn how to break free of the content chaos by leveraging a digital asset management (DAM) platform to streamline how content is organized, accessed, and delivered across digital experiences. With a DAM as part of a digital experience platform (DXP), you'll finally be able to manage content and marketing workflows with agility, velocity, governance, and intelligence.