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When Media and Entertainment Firms Go Digital

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When Media and Entertainment Firms Go Digital

To thrive in the digital age, media and entertainment firms must nurture profitable relationships between content and customers.

They build brand and buzz behind popular tunes, episodes, and entertaining personalities.

Successful firms foster friction-free networks, channel valuable content that flows through them, and build engaging communities around them.

Along the way, they squarely face the future and digitize their most promising revenue streams.

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