Snickers Scores Big: MARS’ Unprecedented 43-Market Digital Campaign

Explore MARS’ ambitious digital undertaking: launching a Snickers campaign across 43 markets in Europe, the Middle East, and Africa. Led by the digital experiences team, this unprecedented initiative aligned with a major sporting event to engage millions of consumers. Utilizing the Acquia Drupal Multilingual platform, the campaign was tailored to numerous languages, ensuring a seamless, localized experience. Compliance with GDPR and local regulations was paramount, as was the swift deployment enabled by our robust component library. This strategic, collaborative effort not only drove significant consumer engagement and collected valuable first-party data but also set a precedent for future campaigns of similar scale and scope.