Best-selling author Jeanne Bliss will explain how simply asking “Would you do that to your mother?” can become a company’s playbook for customer experience.

We'll delve into how personality type can determine a person’s ability to adapt to change and ride the wave of a digital transformation project.

Personalization is top of mind for many organizations. SiriusDecisions and Acquia will share industry and market insight on the value personalization can deliver to your business.

Marketers want better technology to create customer experiences so they can meet the high expectations customers have for intuitive and personalised journeys.

Learn the science and process behind creating successful marketing content to engage and attract more customers from Anna Hrach.

Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability.