Campaigns Activation

Create and activate your own user segments

360 Profile Applications

Access user profiles details like events, transactions, attributes in the 360 user interface.

Standard Entities

Our standard data model consists of entities like customers, transactions, events, products.

Custom Entities

Add your own set of entities in the data model.

Standard Fields

Our standard entities consist of many attributes set like email address, phone number, age, gender, address, etc.

Custom Fields

Add your own set of attributes in the data model.

Additional Custom Fields

Option to add extra custom fields for specialized data.

Additional Custom Calculation

Ability to create customized data calculations beyond the standard offerings.

Batch Pipelines

Process for ingesting the data batches on a scheduler optimized for large-scale data imports.

Near Real Time Pipeline

Process for ingesting the data events in minutes and make it available to our modules campaigns, 360 profiles, and analytics.

Standard IRE Rules

Leverage a predetermined set of rules to deduplicate user records

Custom IRE Rules

Add a new set of rules to deduplicate user records

Additional Custom IRE Rules

Ability to define more custom rules for accurate identity resolution

Dashboards Launchpad

Access a set of standard/pre-built dashboards/reports

Dashboards builder

Create and publish your own dashboards/reports through a simple drag and drop user interface

Template Reports

Create your own custom parameterized dashboards/reports

Multi-Touch Attribution Reports

Analyze the different touch points across the customer's journey

Interactive Queries

Business Intelligence module to further query the data models in a dedicated SQL based IDE

Cohort Analysis

Create user cohorts and leverage them for behavior analysis and activation

Standard ML Models

Leverage a set of Machine Learning models to describe, predict and prescribe user behaviors

Additional Standard ML Models

Option to include more pre-built machine learning models for predictive analytics.

Custom ML Models

Configure your own Machine Learning models

360 API

Access to read reconciled user profile information like engaged events and transaction activities via our service endpoint.

Tracker API

Connect your various source system through the API

Webtag

First party tracking pixel capturing standard web activities in real-time from websites

Standard SFTP Data Feeds Standard (per entity)

Ingest flat files such as CSV files into the system as per the CDP specifications (format/content)

Additional Standard SFTP Data Feeds

Option to set up additional standard Secure File Transfer Protocol (SFTP) data feeds for data integration

Custom SFTP Data Feeds (ex : 3rd Party Data Append)

Ingest flat files not meeting the CDP specifications

Connector Instances

Instances of connectors for data exchange between systems

Connector Statuses

Monitoring and reporting on the status and performance of integrated connectors

Snowflake Data Sharing for same cloud or same Region

Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties

Snowflake Data Sharing for different cloud or different region

Aggregate the CDP Snowflake database with other Snowflake databases such as your own or third parties

Cloud Data Export for same cloud or same Region

Export the CDP data to same cloud / region as base deployment

Cloud Data Export for different cloud or different region

Export CDP data to alternative region / cloud hosting service

IQ Data Export for same cloud or same Region

Ability to export IQ data within the same cloud or region

IQ Data Export for different cloud or different region

Ability to export IQ data to a different cloud or region

Data Erasure

Capability to comply with data privacy regulations by securely and permanently deleting customer data upon request, ensuring GDPR and CCPA compliance.

GDPR/CCPA

Ensures GDPR and CCPA regulations by safeguarding customer data, managing consent, and enabling data privacy rights.

HIPAA Attestation

Ensure that your CDP is HIPAA compliant

Email Events

Store the data in the CDP for a fixed period of time before deletion

Web Events

Duration for retaining web event data.

Cust/Trans

Data retention period for customer and transaction data.

Additional

Option to extend data retention beyond standard periods.

Regions

Have your CDP data stored and processed in data center regions like the US, EU

Additional Regions

Capability to add more geographical regions for data management.

Tenants/Brands

Leverage several instances of the CDP

Additional Tenants

Ability to add more tenant accounts beyond the standard offering.

Training Environment

Train your users on a separate CDP instance with dummy training data

UAT Environment

Access a partial clone of your CDP production instance with a subset of your data

Data Clean Room Connection

Secure data sharing environment for privacy-conscious collaborations.

SSO

Bring your identity provider to manage CDP logins

User Management

Tools for managing user access and permissions within the platform.

Named Marketing Cloud Consultant

Leverage a dedicated CDP Marketing expert to help you maximize your CDP usage and ROI

Team Marketing Cloud Consultant

Leverage a shared team of CDP Marketing expert to help you maximize your CDP usage and ROI

Service Uptime

Availability and uptime of the Acquia CDP service.

Support 24/7/365

Continuous customer support throughout the year.