AI in Digital Asset Management
Acquia DAM uses the latest in computer vision and generative AI technology to help your teams automate tasks throughout the content lifecycle so your teams have more time to focus on their craft.
Help Your Teams Work
Organize and Find Assets Faster
Design lead times are often marketing’s longest part of bringing a new product or campaign to life. Help your teams automate high-volume, manually-intensive tasks like tagging files, transcribing videos, and writing search optimized alt text descriptions for images.
Localize and Translate Content
Support growth in new regions with AI assisted translation and transcreation. Use AI to translate copy, product information, metadata, and videos. Paired with branded templates and searchable assets, your regional teams are set up for success.
Accessibility
Improve the accessibility of your assets with the help of AI. Use AI generated alt text descriptions for images to be used across websites and social posts. Also, AI generated closed captions make videos accessible to those that are deaf, hard of hearing, or in noisy environments.
Features
AI assistance throughout the content lifecycle
Metadata Generation
Use computer vision to look at an asset and generate keywords, descriptions, and more in over 50 languages. Industry starter models, text extraction, and custom training available.
Translation
Translate written content, metadata, product information, and video content.
Video Creation
AI scripting, image selection, voices, subtitling, transcription, and translation help streamline and automate video creation.
Color Filter and Search
Use AI to analyze the color profile of an image and provide filtering and search of specific HEX values, without any administrator work required.
Video Transcription
Generate a transcript that is stored on the video’s asset digest page, eliminating the need to send videos to a separate transcription service.
On-brand, Search-optimized Product Content
Turn your existing product data into product content with generative AI. Using your product attributes and keyword targets, AI will generate compelling product descriptions.
Creative Sounding Board
Get AI generated copy and design ideas in the comments functionality of the Workflow proofer. Ask AI Assistant for help trimming copy, changing the tone, or alternative headlines to get your content just right.
Keep AI in Check With These Tools
Flag and Govern AI Generated Content
Using an AI generated upload profile makes it easy to assign appropriate metadata, usage rights, and permissions. Asset group flags act as a visual indicator of AI content in search results and on the asset digest view.
Notify For Review
The Paths feature makes it easy to set up notifications for brand or legal review before making an asset accessible for external use.
Responsible AI Solutions
Deliver more experiences that will engage your audiences at the right time — all done responsibly while keeping your data safe.