Jammerbugt Municipality

The Client

Jammerbugt is a municipality with 38,500 inhabitants, located in the North Jutland region of Denmark along the coast of Skagerrak. Jammerbugt was founded through the merger of four other municipalities during the municipal reform of 2007. 

The Situation

The launch of a new site served as a catalyst for Jammerbugt to address accessibility and GDPR compliance. The municipality recognized that their website lacked basic accessibility compliance, featuring broken images, missing alt text, and inaccessible PDF documents. They also realized the language needed to be simplified for all visitors. 

Tonie Horsens, a digital marketing consultant for Jammerbugt Municipality's website, was tasked with meeting the latest accessibility standards and ensuring GDPR compliance. Additionally, the web team aimed to enhance the online experience, increase traffic, and reduce the effort required to fulfill visitors' needs.

The Challenge

Jammerbugt Municipality lacked a clear understanding of their website's accessibility compliance and struggled with GDPR best practices. Relying solely on Google Analytics for web analytics presented technical challenges for Horsens and her colleagues. Gaining an accurate overview of the website's compliance status proved to be a daunting task due to multiple web editors and a large number of pages.

Asset reference

The Solution

Jammerbugt Municipality chose Acquia Optimize due to its ability to provide a clear overview of their website's health, facilitating the detection and enabling the proactive resolution of web issues. The fair pricing model based on page count, user-friendly interface, and comprehensive set of technical tools also influenced the municipality's decision.

Acquia Optimize proved to be the ideal solution for Jammerbugt Municipality:

• Dashboards provided a comprehensive view of the website's health issues, facilitating the diagnosis and improvement of the site as a whole. 
• The Accessibility module enabled the web editing team to achieve a higher level of accessibility compliance, while gaining insights into the root causes of accessibility issues by presenting them in a simple, understandable way. It also helped find inaccessible PDFs on the website, enabling an improved accessibility standard of documents and reports on the website. 
• The Data Privacy module assisted in maintaining GDPR compliance by identifying any potentially sensitive or private information on the site. 
• The readability function of the Quality Assurance module ensured easily understandable language for all residents.
• The Accessibility and Quality Assurance modules streamlined the process of adding new images with high-quality resolution and alt text, enhancing accessibility for all residents. 
• The Statistics module proved to be an intuitive, instructional, and user-friendly way to gain insights into web analytics.

The Results

With Acquia Optimize, the municipality can now focus on one issue at a time, enabling them to efficiently address accessibility concerns, ensure content quality, and perform web analytics tasks. The municipality's digital manager now spends just a few hours per week using the platform, while the webmaster devotes an average of 10 to 12 hours per week to website management. The Acquia Optimize tools provide clear guidance for making website improvements and continuously enhancing the overall user experience. 

As a result, Jammerbugt Municipality has successfully elevated its website's accessibility standards and achieved a high level of compliance by regularly identifying and addressing issues. Acquia Optimize's Dashboards featuring insights from the Accessibility module, Data Privacy module, and Quality Assurance module have helped to simplify the web team's tasks, allowing the digital manager and webmaster to efficiently manage all website-related activities with greater ease.

Horsens explains, “[Acquia Optimize] ensures we get the job done. We didn't have the time to manually check every page, and Acquia Optimize has made our website better.”