顧客データプラットフォーム（CDP）
お客様が求める体験を提供するために必要なあらゆるデータを統合する顧客データの中心的ハブ
あらゆる場所の顧客データを、単一の永続的な顧客IDに統一します。機械学習によるインサイトを組織全体のチームに提供し、大規模な1対1のセグメンテーションを可能にします。
Personalize Customer Experiences
Utilize predictive models to craft individualized content, based solely on behavioral data.
Accurate Customer Segments
Leverage personas models that create customer segments based on many more variables than a human being ever could generate.
New Revenue Opportunities
Deploy recommendation models to determine the next best action for customers, sales representatives, or e-commerce listings.
エンタープライズレベルのアーキテクチャー
360度の顧客視点
顧客データをよりよく把握することで、パーソナライゼーションが向上し、マーケティング戦略や意思決定の焦点がより鮮明になります。
Real-Time Data
Centralize control for greater efficiency, governance, and security with multi-tenant capabilities.
Reduce Operational Inefficiencies
Drive coordinated engagement from a single, scalable, multi-tenant platform to create, template, and deploy content, campaigns, and best practices across your organization.
GDPR Compliance
Self-service data erasure makes it easier for system administrators to comply with GDPR, CCPA, and other data privacy requirements.
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Administrator in Information Technology and Services
Enterprise (> 1000 employees)
Accelerate Time to Value
Reduce reliance on IT or external teams and reduce the time needed to build campaigns.
Destroy Internal Silos
Use data visualization that everyone can understand to quickly determine the best way to allocate your marketing budget across the buyer journey.
A Single Source of Truth
Employ an open and centralized infrastructure to unify all data and create holistic customer profiles for activation.